My current plan is to read this book and decide if it adds value to my life a week from now. Given my current desire to find my natural strengths, this could be a good time investment for me (my manager also asked me to read this so I could score some brownie points).
I’m hoping to receive concrete samples that assist me greatly, instead of trite, unsubstantiated compliments about how creative and “fierce” I am. I chose this book to start on because of the glaringly positive reviews from multiple sources online, but one also must remember that less useful books also have such positive reviews. Here’s an example.
“Ride with me on the journey to more success” – DJ Khaled – Hip Hop Producer, Record Label Owner, Motivational Speaker
Let me start off by saying I have nothing against Khaled – How could I? He’s got similar roots to me (Poor beginnings, a brief period of homelessness, love of hip hop, etc). But I do have to call this for what it is – a motivational scam. His book – The Keys constantly rated 4-5/5 stars on most review sites, consists of three main content chunks:
- He’ll tell you about HIS life (not yours), giving anecdotal chunks and how HE(not you) was able to be successful
- He’ll tell you the “Keys” to success. Such keys include, but aren’t limited to
- Believe in the hustle
- Respect the code
- Win Win Win no matter What!!!
- Quotes/Excerpts from people who love/believe in him (such as his wife, fellow producers, promoters, etc) – This builds credibility
How did I feel after reading this book? I had three main feelings (That I remember quite well)
- I was happy for Khaled that he made it this far in the game, given his humble roots
- I felt pumped up and motivated, because now I wanted to Win Win Win!
- I felt closer to Khaled, since he shared private parts of his life with me
This book is labeled as a SELF HELP book. What part of those three points I made is helping ME? If anything, it only helps Khaled because:
- If I’m happy for him, it creates positive connotations in my mind of him
- Motivation comes and fades, but his book profits remain
- I’m being converted into a fan who will likely (and I have) buy his records, products, etc. in the future. (Lifetime value of customer)
I LOVE DJ Khaled. He’s one of my favorite producers of all time. He’s revolutionized the industry by making his own albums instead of just mixing beats in the corner, and many have followed in his footsteps. He’s got great energy. However, The Keys is NOT a self help book. It’s a motivational book. I’m sad that he thinks this book will actually help others, as he seems to (on camera) be such a positive and loving guy.
A big of a long winded example, but the point I’m making is that GOOD REVIEWS OF A PRODUCT DO NOT NECESSARILY EQUATE TO THE PRODUCT ADDING TANGIBLE VALUE INTO YOUR LIFE.
I hope this book will be different, but we won’t know until we try, and that’s the sad part.